Amazon | Unilever 2023 New Year Event Store

The opportunity

Help consumers get back to their personal care routine in 2023 and ensure Unilever is part of it.
Drive cross-category purchases through increased customer awareness of Unilever’s product portfolio.

The result

The client loved the new updates and we had an extremely successful marketing campaign increasing our store visitors by 156%, views by 211% and sales by 530%.

How did we do it?

We started by looking at our previous year’s store but much of it was a simple product grid. We realized we needed a more visually engaging store that would drive better customer engagement.

Design process

Site map

Organized the products into 8 major categories.
Categorized the products by brand.
Identified which brand subpages would benefit from a product grid versus product collection modules.

Wireframes

The following shows the wireframe for the homepage, category landing page, and product collection page.

Art direction

4 options were provided to the client and #2 was chosen with some minor tweaks.

Final products

Display banners that led shoppers to the event store

2. Event store homepage

Landing page

Routine communication right off the bat sets the tone of the store. The logo train in the header informs shoppers of the portfolio presented in this event store.