Hi! Nice to meet you again.
I’ve spent much of my career bringing brand ideas to life across digital, retail, and omnichannel experiences, from key visuals and retail displays to eCommerce brand stores, animation, and video content.
After 5+ years creating work for brands across P&G, Colgate-Palmolive, and Unilever, I’ve learned that the best work doesn’t just look right. It feels right.
My background in both graphic design and UX research & design shapes how I approach every project. I’m always thinking about the person experiencing the work: Does the creative make sense at this point in their journey, and does it feel true to the brand?
I’m naturally curious, collaborative, and always looking for ways to push the work further. My secret weapon is empathy. I uncover what clients are really trying to communicate, and guide the work toward a solution that feels right for everyone.
That curiosity follows me outside of work, too. You’ll usually find me learning choreography (dance), snowboarding through the trees, playing volleyball, or picking up yet another new skill.
I love what I do, and if we share a similar passion, interest, or creative curiosity, let’s connect.
〰️ some fun stuff 〰️
I’m fluent in Mandarin & English
I was born and raised bilingually in the windy city of Hsinchu, Taiwan. One of my favorite bilingual design joke is: what’s the best font to use for a beef noodle shop? Times 牛肉麵
I have 2 adopted cats, Nori & Chako
Nori likes a puzzle challenge with treats and Chako likes to enjoy a summertime sunset. Check them out on Instagram @nori.chako
I have quite a few interests
Ones I love and do often: urban hip-hop dancing, volleyball, snowboarding.
Ones I love but don’t do often enough: aerial yoga, bouldering, drawing, stargazing, hiking, paddle boarding, riding motorcycles, cross stitching, and crocheting.
The red name stamp above is handcrafted
It’s common for people in Taiwan to have name stamps as they are often required for official documents. My parents got me a uniquely hand-crafted name stamp when they visited Confucius’s hometown in Qufu, China.