Walmart | Seventh Generation

The opportunity

Launch a Walmart.com Brand Engagement Page for Seventh Generation showcasing our products and differentiating us from competitors. By educating shoppers on Seventh Generation’s commitments and claiming the definition of "clean," we want to provide a better shopping experience and drive positive change.

How did we do it?

We started by looking at our shoppers and competitors.

Our competitors tend to emphasize the "clean" aspect of their products by highlighting the ingredients and fragrances used, with claims like "plant-based", "biodegradable", and "free of". However, their messaging seems to put less emphasis on sustainability and the impact their products have on the environment.

Design process

Wireframe

The client has requested that we prioritize displaying the products above the fold. To achieve this goal, we have designed a wireframe that strikes a balance between showcasing the first shoppable moment as prominently as possible and providing information about our sustainability efforts. We are aware that sustainability is a priority for our shoppers, and therefore, we have ensured that our design not only promotes our products but also educates our customers about our commitment to sustainability.

Final product